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Your modern Bank

"IBA mobile" is the mobile banking platform of the "International Bank of Azerbaijan," which is one of the primary government banks in Azerbaijan. The slogan of IBA is "Your Modern Bank," and the bank is genuinely striving to become the most modern financial institution in the country.
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Originally, IBA had a mobile application; however, it wasn't user-friendly and didn't fulfill the business needs. This led them to make a decision for change and establish the Digital Innovations Department. I was hired as the Lead UX/UI designer for the Core Banking and Life Banking teams at IBA Mobile. And that's when all the fun began...
ROLE
UX UI Designer
in Core Banking &
Life Banking Teams

CLIENT
International Bank of Azerbaijan

DATE
2019 - 2022
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Let’s start!

Along with the team, we delved into the research phase. We began with benchmarking and user interviews, which assisted us in comprehending the users' needs and identifying the key features in modern mobile banking. Using the insights from user interviews, we developed Personas that guided us throughout the entire process, fostering empathy with our clients. After gathering these insights, we crafted a Customer Journey Map (CJM) and a roadmap for the Minimum Viable Product (MVP).
Research methods
User interview
Card Sorting

Deliverables
Understanding of user
Personas
bank-diagram
persona
persona

What about interface?

During this phase, we developed our pixel-perfect UI. However, the process didn't end there. We proceeded to create a clickable prototype and commenced usability testing. Initially, we tested our interface with a diverse group of 10 individuals, spanning different age ranges, including both customers and non-customers of the bank. Using the data gathered, we implemented design changes and retested it with another group of 10 individuals. Finally, after making the last adjustments, we conducted a final round of testing with another 10 people before arriving at the ultimate decision.


Research method
Usability testing

Deliverables
Final UI

Should we work on UI?

Indeed! Following the creation of sketches for our project and the finalization of our architectural decisions, we began working on the wireframes. Simultaneously, during this stage, we developed a color palette for both light and dark modes. We incorporated the bank's brand colors and introduced additional shades for distinct purposes. Furthermore, given the size of our team and our plans for expansion, we made the strategic choice to construct our own Design System.
Deliverables
Design System

Next steps

Currently, "IBA mobile" is in the development phase, and due to our adherence to agile methodology, we are consistently enhancing our mobile application. One of the most exhilarating aspects is that we have embarked on the development of the IBA ecosystem.