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Kawaii!

"Watchme" is a social media app based in China. Given that the app was tailored for the Chinese audience, we opted for a Kawaii (cute) style, which is extremely popular in the region. Watchme assists users in discovering events aligned with their interests, connecting with new people, and accomplishing designated missions to initiate conversations.
ROLE
Illustrations

DATE
2019

Challenge accepted!

Watchme was my first project made for Chinese users, yet I enjoyed every second of it since I love everything about Asia. Kawaii style is very close to my everyday life (I even wear kawaii); however, I knew nothing about Chinese users. I started with user interviews. I conducted interviews with 10 individuals aged 20-25 (they were provided by the company). It helped me to gain a better understanding of users. The main questions were about their everyday lives, what they enjoy, and what they would love to have. The studies revealed that users spent too much time at work, so they don't have enough time to socialize, make new friends, and find out about events.
Research methods
User Interview

Deliverables
Mind map
mindmap
mindmap
mindmap
screen
screen
screen
screen
screen
screen
screen
screen
screen

Corgi the Dog

For this app, I had to research the China market to create the most suitable character. I also developed other characters. Initially, we settled on the Fox. However, during usability testing, we discovered that there is an almost identical fox character in China. As a result, I had to redesign it. Yet, as soon as I presented the Corgi Dog, everyone fell in love and unanimously decided to go with it!
Research methods
Market analysis

Deliverables
Character